Reliance Big TV will increase its channel bouquet to 400 channels over the next one year.
Reliance Big TV, the DTH service of Reliance ADA Group, is expanding its channel bouquet with the addition of 10 new channels. The 10 new channels include Korea’s KBS (international offering) and WB the latest, English entertainment channel from the broadcasting company, Turner International India Pvt Ltd in association with their sister company Warner Bros.
The rest of the eight channels include regional channels in India — DD Podhigai (Tamil), NE TV (Telugu), India Vision (Malayalam), Star Jalsa (Bangla), Star Pravah (Marathi), Mahua (Bhojpuri), DD Kashmir (Urdu/Kashmiri) and TV99 (Rajasthani).
Big TV will be offering these channels across various subscription packs. Customers wishing to avail of these channels can log their request at the call centre by asking for the new subscription pack. The customer can select the free regional pack as part of the new subscription/recharge. Big TV’s subscription packs are available from Rs 115 (plus taxes) onwards.
According to Mahesh Prasad, president, Reliance Communications, “Our new offers are part of Big TV’s continuous endeavour to offer increased value to customers with great savings in mind. Besides reducing prices on some of the existing packages, we’ve also added to the regional channel count in 13 regional packs. We make sure Reliance Big TV caters to all kind of viewers in entertainment category. This goes to show Reliance Big TV stands for the benefit of its customers at all times.”
The introduction of new channels is part of Reliance Big TV’s overall strategy to increase its channel bouquet to 400 channels over the next one year.
The 10 channels will be available on the Big TV platform from 1 June 2009.