Sony Ericsson is encouraging not only companies but even sole proprietors and partnership firms in India to submit mobile content and applications.
The Sony Ericsson application submission site is open to all developers. Applications can be submitted to PlayNow arena as well as to the application service, Fun & Downloads. Initially, developers for Java ME and Symbian OS are invited to become part of this ecosystem, which gives access to an installed base of over 200 million Sony Ericsson phone users. Later this year, the process will also cover additional mobile software platforms.
“There is huge consumer interest in applications that make communication a more personal and enhanced entertainment experience. We recognise that it needs to be simple and attractive for developers to reach those consumers and that there need to be established content channels through which to push creative applications. Our new application submission process addresses these needs, giving developers easy-to-use access to the Sony Ericsson PlayNow arena market place,” said Christopher David, head, developer and partner engagement, Sony Ericsson.
By opening up the submission process to developers worldwide, Sony Ericsson has created a way for Indian developers, to the world, providing them an opportunity to sell their content and applications to the Global Store. The company is encouraging not only companies but even sole proprietors and partnership firms in India to submit mobile content and applications.
PlayNow arena is currently available in 17 countries and will be accessible to over 20 countries by end of 2009.