Blog.telly is a new application that will enable consumers to interact with one another on relevant discussion topics and also express on the content shown on TV.
Blogging on live television is going to be a reality now. Indian cable television company DEN Networks Limited (DEN) has launched a social networking application on its digital TV platform Digitelly. Blog.telly — the application will enable consumers to interact with one another on relevant discussion topics and also express on the content shown on TV. Subscribers can blog and comment on TV through SMS or on the Digitelly website. All comments will be broadcasted on TV.
The company explained blog.telly offers various discussion forums revolving around current affairs, socio-economic issues, movies, sports and TV gossip. The initial categories segmented are news view, movie masala, GupShup and sports mania. Best comments from bloggers would also be selected under the category ‘Blogs of the Day’.
Speaking on the occasion, Vikas Bali, president, digital initiatives and corporate strategy, DEN, said, “We live in times of networked economy, wherein communication barriers are rapidly coming down. In order to empower our subscribers to express their individuality we are providing a micro blogging TV platform.”
“Blog.telly will help us further solidify our relationships with content partners and provide them with qualitative consumer feedback on their shows,” added Neeta Thakre, vice president, content innovation, DEN.